The Historic Brand protects the industrial property of Italian companies that have been producing excellence for a long time.

Recent Italian regulations aim to distinguish and enhance brands present at national level for at least 50 years, granting them new recognition. The Italian government, with the “Growth Decree”, introduced a new type of trademark to strengthen the appeal of Italian brands that have been present on the national market for at least 50 years, whether registered or not, provided they can demonstrate effective and continuous use.